top of page

What You See

Is What You Get

A Personal History of 
Personal Computing
Rod Shaw

This light-hearted book is a reflection on the exponential growth of information technology and how it has manifestly transformed the graphic design industry over recent decades. Charting the rapid developments and advances in computing, it presents a personal perspective of the trials and tribulations of working within this changing environment.

The narrative starts with an outline of the nature of art and design at school in the 1970s and continues throughout the subsequent decades to the present day.

Although art and design forms the context of this book, it will be of interest to anyone who has embraced personal computing to the extent that it has pervaded and dominated their working or peronal lives.

Rod Shaw has worked as a designer and illustrator for the Water Engineering and Development Centre at Loughborough University for over thirty-five years. He has also designed and illustrated publications for international agencies including the World Health Organization (WHO), The International Federation of Red Cross and Red Crescent Societies (IFRC) and the Bill & Melinda Gates Foundation.

This book is free to read online. However, if you do choose to follow this story, I invite you to make a voluntary contribution of an amount of your choice to:

Muscular Dystrophy UK 

Thank you.
bottom of page